BUT THERE ARE NOT ENOUGH OF YOU DURING THESE TOUGH TIMES TO COVER OUR OVERHEAD, WHICH BECAME WAY TOO HIGH. WE TRIED EVERYTHING I COULD IMAGINE AND IF YOU HAVE BEEN FOLLOWING YOU KNOW THAT THERE WERE SOME INNOVATIVE PROMOTIONS. I THINK IT BOILS DOWN TO THE FACT THAT THERE IS A LOT OF PRETTY INNOCUOUS WINE FOR SALE AT $6.00, THE PRICE OF WHICH SEEMS MOST IMPORTANT TO PEOPLE RIGHT NOW. AND I CAN UNDERSTAND THAT.